Holden Launches the ‘Take Your Time’ Test Drive
Committed to putting customers first, Holden recently launched Complete Care, a program designed to enhance the customer experience.
Complimenting their existing lifetime capped service service offer, Holden is launching the ‘Take Your Time Test Drive’, encouraging customers to take their choice of Holden vehicle for a test drive, at their leisure and in their own time. This new initiative allows customers to take a car of their choice home for up to 24 hours.
Holden’s Executive Director of Customer Experience, Peter Jamieson, said a resolute and unrelenting focus on the customer is the cornerstone of Holden’s brand transformation plans.
“Customers told us that the current test drive process wasn’t a great experience. Customers are busy and don’t have the time to take an hour out of their day and don’t like the perceived pressure of having a salesperson next to them. Customers can now take one of our vehicles, when it suits them and test drive the vehicle of choice in their environment for up to 24-hours.
“This complements our industry-leading Lifetime Capped Price Servicing program, covering every Holden ever built, and our innovative Spark test drive campaign, which had us bring cars to our customers to experience.
“Holden has an unrivalled 160-year relationship with Australia and we feel Holden and our 230-strong dealer network right across the country know Australian customers better than any other brand. Our Complete Care customer promise is at the heart of our transformation as we rejuvenate our brand and our business,” said Mr Jamieson.
Get the opinion that matters to you on your Take Your Time Test Drive! Whether it be friends, family, partner, cat or dog’s tick of approval, you should be confident that your new Holden is 100% right for you and your needs.